What makes artificial intelligence (AI) so significant for brands looking for innovative ways to engage with potential customers? With the importance given to analytics and big data in marketing strategies these days, companies are always looking out for new ways to interact better with their target audience as this relationship with customers determines how well your business will grow and mature over time. With this increasing need for personalization, there are ample opportunities within the realm of machine learning algorithms that can be used as tools to cater for each customer according to task-based solutions tailored towards specific needs thus leading towards improved engagement levels while also reducing costs drastically! As it seems, the time is quite ripe for machine learning algorithms to make their presence felt and bring about a new era of data-driven marketing.